About Us!

Meet the Founder: Caitlyn Godwin

Hi everyone! I'm Caitlyn Godwin A.K.A (Cait), the dreamer, and creator behind It's CompliCaited Boutique. Allow me to share a bit about my journey and how this passion project came to life.

The Early Days: Born and raised in Virginia, I ventured into the world of fashion with wide-eyed excitement. I pursued my degree in Fashion Merchandising and Design at Virginia Tech, fueled by a deep passion for style and a dream of making a mark in the fashion industry.

The Pandemic Graduation: Graduating in the midst of a pandemic brought unexpected challenges. My internships were canceled, and the job market seemed impenetrable. The fashion world, once so inviting, suddenly felt distant and indifferent. Despite my education and background experience, I lacked the further extensive experience employers sought, leaving me at a crossroads.

The Birth of It's CompliCaited Boutique: In the face of adversity, inspiration struck. I realized that the challenges I faced were not unique to me but echoed the struggles of many women. The idea for It's CompliCaited Boutique was born out of a desire to create a space where fashion met empowerment, where size inclusivity wasn't just a buzzword but a guiding principle.

Size Inclusivity Matters: My frustration grew as I navigated a fashion landscape that often overlooked the beauty of diverse bodies. It became clear that the industry needed a change – a brand that celebrated every woman, irrespective of size or shape. It was time to redefine beauty standards and empower women to embrace their bodies with confidence.

A Leap of Faith: With passion as my fuel and a vision in my heart, I took a leap of faith. It's CompliCaited Boutique was born out of resilience, determination, and a refusal to conform to the limitations society placed on my dreams. This wasn't just about starting a business; it was a rebellion against a system that often overlooked the voices of young dreamers like me.

Our Promise: At It's CompliCaited, we promise more than just clothing. We promise a celebration of individuality, a commitment to size inclusivity, and a dedication to empowering women to live authentically. Each piece in our collection is a reflection of the journey that brought us here, a testament to the strength found in embracing life's complexities.

Join the Journey: I invite you to join me on this journey of empowerment, self-expression, and unapologetic living. It's CompliCaited Boutique isn't just a brand; it's a movement. It's a celebration of the women who refuse to be defined by circumstances and choose to make their mark on the world.

Thank you for being a part of this story – the story of resilience, empowerment, and the beauty of embracing the complicated journey called life.

With love and gratitude,

 XOXO Cait 


About Us: It's CompliCaited Boutique

Welcome to It's CompliCaited Boutique, a space where style meets empowerment, and fashion is a celebration of individuality. We believe in the power of clean, rich girl aesthetics and are committed to promoting size inclusivity and body positivity. At It's CompliCaited, we invite you to embrace your complexities, live life on your terms, and radiate the confidence that comes from being authentically you.

Our Mission: Celebrating You, Unapologetically

At It's CompliCaited Boutique, our mission is to redefine fashion as a platform for self-expression and empowerment. We are more than just a boutique; we are a movement that encourages women to live life boldly, authentically, and unapologetically. We celebrate the woman who knows what she wants, exudes confidence, and embraces her unique journey.

Size Inclusive and Body Positivity: It's CompliCaited is committed to redefining beauty standards and promoting inclusivity. Our collections are thoughtfully curated to be size-inclusive, ensuring that every woman, regardless of size or shape, can experience the joy of fashion that speaks to her soul. We stand for body positivity, encouraging women to love and celebrate their bodies at every stage of life.

Clean, Rich Girl Aesthetic: Step into a world where clean lines, timeless elegance, and rich girl energy converge. Our carefully selected pieces are designed to capture the essence of the modern woman who appreciates sophistication, yet seeks comfort in her own skin. It's CompliCaited is the epitome of elevated style for the woman who desires to turn heads effortlessly.

Live Your Best Life: It's time to live your best life without compromise. It's CompliCaited Boutique is your partner on this journey, offering a curated selection that seamlessly blends fashion and empowerment. From statement pieces to everyday essentials, each item is a reflection of your unique style and a reminder to live authentically.

Join the CompliCaited Community: Become a part of the It's CompliCaited community – a space that goes beyond clothing to celebrate the diversity, strength, and beauty of women. Connect with like-minded individuals, share your stories, and inspire others to embrace their individuality.

It's More Than a Boutique; It's a Lifestyle: At It's CompliCaited, we believe that fashion is not just about what you wear; it's a reflection of who you are. Explore our collections, express your authenticity, and join us in celebrating the beauty of living life on your own terms.

Welcome to It's CompliCaited Boutique – where fashion meets empowerment, and your style is the ultimate statement.


Cait (Founder of)  It's CompliCaited Boutique